Alexander Krug

Partner

Head, Automotive Practice, Central Europe

Germany

With over 18 years of experience in automotive industry and management consulting, Alexander advises clients in growth strategies, technology roadmaps and transformation processes. He is an expert in mobility 4.0, digitalization and customer experience management.

Education

University of Augsburg
Diploma Kaufmann
University of Valladolid
Business Administration

Past Experience

Ricardo Strategic Consulting
Principal
Arthur D. Little GmbH
Manager
Daimler AG
Sales & Marketing

Alexander is Partner at Arthur D. Little’s Munich office. Alexander has extensive experience in the Automotive Industry, specializing in Mobility 4.0 projects with focus on electric vehicles, charging solutions and energy services.

In e-Mobility he has successfully completed more than 50 projects in the area product strategy, digital business models, system solutions and energy services for OEMs, suppliers and energy utilities. Within all his focus areas he has advised his clients from strategy development to implementation.

Prior to joining Arthur D. Little, Alexander worked in the automotive industry for Daimler AG, and in the consulting business for Ricardo Strategic Consulting. 

His professional experience comprises activities in Germany, Austria, France, the UK, the US, Japan and China. 

Alexander holds a Diploma in business administration from the University of Augsburg (Germany) and the University of Valladolid (Spain). He is fluent in German, English and Spanish.

Chinese electric vehicles: Drag or driver for global markets?
Chinese electric vehicles: Drag or driver for global markets?
ESG: Last call to take effective action
ESG: Last call to take effective action
Truck electrification — Profit booster or white elephant?
Truck electrification — Profit booster or white elephant?
Significant opportunities are arising from the trucking industry’s transition to electric drivetrains. The majority of truck chargers will rely on direct current (DC) technology, representing a tremendous opportunity for DC charging manufacturers. By the end of this decade, truck charging in Europe is expected to create a bigger market opportunity than passenger car charging for DC technology. In this Viewpoint, we address existing and potential issues impacting electric truck charging.
Achieving resilience and sustainability for the EV battery supply chain
Achieving resilience and sustainability for the EV battery supply chain
However, battery supply chains remain complex, global, and fragile, with many still evolving from scratch. Their resilience is impacted by a growing number of factors, from rising raw material costs to geopolitical disruption. Average battery pack prices have risen in 2022, the first increase since 2013. Environmental, social, and governance (ESG) concerns, greater regulation, and governments’ desire to localize battery production add to pressure on already-stretched global supply chains. All of these factors lead to potential bottlenecks that affect production.
European battery recycling: An emerging cross-industry convergence
The rise of electric vehicles (EVs) and associated battery gigafactories is pushing forward the creation of a European closed-loop battery recycling value chain. Increased recycling demand, intensified EU regulations, and a strong desire to localize supply chains and safeguard critical raw materials is driving multiple opportunities. In this context, as we explore in this Viewpoint, new ecosystems are emerging, and players interested in scaling need to act quickly to take advantage of the current environment.
Electric vehicle charging in the UK and Europe
Which business models will win in this growing multibillion-pound market?
Distributed flexibility: The next pool of value

Alexander is Partner at Arthur D. Little’s Munich office. Alexander has extensive experience in the Automotive Industry, specializing in Mobility 4.0 projects with focus on electric vehicles, charging solutions and energy services.

In e-Mobility he has successfully completed more than 50 projects in the area product strategy, digital business models, system solutions and energy services for OEMs, suppliers and energy utilities. Within all his focus areas he has advised his clients from strategy development to implementation.

Prior to joining Arthur D. Little, Alexander worked in the automotive industry for Daimler AG, and in the consulting business for Ricardo Strategic Consulting. 

His professional experience comprises activities in Germany, Austria, France, the UK, the US, Japan and China. 

Alexander holds a Diploma in business administration from the University of Augsburg (Germany) and the University of Valladolid (Spain). He is fluent in German, English and Spanish.

Chinese electric vehicles: Drag or driver for global markets?
Chinese electric vehicles: Drag or driver for global markets?
ESG: Last call to take effective action
ESG: Last call to take effective action
Truck electrification — Profit booster or white elephant?
Truck electrification — Profit booster or white elephant?
Significant opportunities are arising from the trucking industry’s transition to electric drivetrains. The majority of truck chargers will rely on direct current (DC) technology, representing a tremendous opportunity for DC charging manufacturers. By the end of this decade, truck charging in Europe is expected to create a bigger market opportunity than passenger car charging for DC technology. In this Viewpoint, we address existing and potential issues impacting electric truck charging.
Achieving resilience and sustainability for the EV battery supply chain
Achieving resilience and sustainability for the EV battery supply chain
However, battery supply chains remain complex, global, and fragile, with many still evolving from scratch. Their resilience is impacted by a growing number of factors, from rising raw material costs to geopolitical disruption. Average battery pack prices have risen in 2022, the first increase since 2013. Environmental, social, and governance (ESG) concerns, greater regulation, and governments’ desire to localize battery production add to pressure on already-stretched global supply chains. All of these factors lead to potential bottlenecks that affect production.
European battery recycling: An emerging cross-industry convergence
The rise of electric vehicles (EVs) and associated battery gigafactories is pushing forward the creation of a European closed-loop battery recycling value chain. Increased recycling demand, intensified EU regulations, and a strong desire to localize supply chains and safeguard critical raw materials is driving multiple opportunities. In this context, as we explore in this Viewpoint, new ecosystems are emerging, and players interested in scaling need to act quickly to take advantage of the current environment.
Electric vehicle charging in the UK and Europe
Which business models will win in this growing multibillion-pound market?
Distributed flexibility: The next pool of value

More About Alexander
  • University of Augsburg
    Diploma Kaufmann
  • University of Valladolid
    Business Administration
  • Ricardo Strategic Consulting
    Principal
  • Arthur D. Little GmbH
    Manager
  • Daimler AG
    Sales & Marketing