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Alexander Krug

Partner

Head, Automotive Practice, Central Europe

Germany

With over 18 years of experience in automotive industry and management consulting, Alexander advises clients in growth strategies, technology roadmaps and transformation processes. He is an expert in mobility 4.0, digitalization and customer experience management.

Areas of Focus

Education

University of Augsburg
Diploma Kaufmann
University of Valladolid
Business Administration

Past Experience

Ricardo Strategic Consulting
Principal
Arthur D. Little GmbH
Manager
Daimler AG
Sales & Marketing

Alexander is Partner at Arthur D. Little’s Munich office. Alexander has extensive experience in the Automotive Industry, specializing in Mobility 4.0 projects with focus on electric vehicles, charging solutions and energy services.

In e-Mobility he has successfully completed more than 50 projects in the area product strategy, digital business models, system solutions and energy services for OEMs, suppliers and energy utilities. Within all his focus areas he has advised his clients from strategy development to implementation.

Prior to joining Arthur D. Little, Alexander worked in the automotive industry for Daimler AG, and in the consulting business for Ricardo Strategic Consulting. 

His professional experience comprises activities in Germany, Austria, France, the UK, the US, Japan and China. 

Alexander holds a Diploma in business administration from the University of Augsburg (Germany) and the University of Valladolid (Spain). He is fluent in German, English and Spanish.

Chinese electric vehicles: Drag or driver for global markets?
Automotive
Chinese electric vehicles: Drag or driver for global markets?
Find out more
ESG: Last call to take effective action
ESG: Last call to take effective action
Find out more
Truck electrification — Profit booster or white elephant?
Automotive, 電力とエネルギー・グリッド
Truck electrification — Profit booster or white elephant?
Significant opportunities are arising from the trucking industry’s transition to electric drivetrains. The majority of truck chargers will rely on direct current (DC) technology, representing a tremendous opportunity for DC charging manufacturers. By the end of this decade, truck charging in Europe is expected to create a bigger market opportunity than passenger car charging for DC technology. In this Viewpoint, we address existing and potential issues impacting electric truck charging.
Find out more
Achieving resilience and sustainability for the EV battery supply chain
Energy, Utilities & Resources
Achieving resilience and sustainability for the EV battery supply chain
Bernd Schreiber, Dr. Philipp Seidel, Alexander Krug, Rodrigo P. Navarro, Dr. Kai-Oliver Zander, Shinichi Akayama
However, battery supply chains remain complex, global, and fragile, with many still evolving from scratch. Their resilience is impacted by a growing number of factors, from rising raw material costs to geopolitical disruption. Average battery pack prices have risen in 2022, the first increase since 2013. Environmental, social, and governance (ESG) concerns, greater regulation, and governments’ desire to localize battery production add to pressure on already-stretched global supply chains. All of these factors lead to potential bottlenecks that affect production.
Find out more
Automotive
Automotive quarterly
Wolf-Dieter Hoppe, Dr. Andreas Schlosser, Alexander Krug, Dr. Klaus Schmitz
Find out more
Waste, Water & Circularity
European battery recycling: An emerging cross-industry convergence
Rodrigo P. Navarro, Dr. Philipp Seidel, Michael Kolk, Alexander Krug
The rise of electric vehicles (EVs) and associated battery gigafactories is pushing forward the creation of a European closed-loop battery recycling value chain. Increased recycling demand, intensified EU regulations, and a strong desire to localize supply chains and safeguard critical raw materials is driving multiple opportunities. In this context, as we explore in this Viewpoint, new ecosystems are emerging, and players interested in scaling need to act quickly to take advantage of the current environment.
Find out more
Energy, Utilities & Resources, Waste, Water & Circularity
Disruption is now
Michael Kruse, Florence Carlot, Kurt Baes, Irene Macchiarelli, Daniel Monzon, Trung Ghi, Rodolfo Guzman, Carlo Stella, Chiara Loreti, Martijn Eikelenboom, Sally Menassa, Eddy Ghanem, Alexander Krug, Dr. Philipp Seidel, Dr. Michael Opitz
Find out more
Automotive
Electric vehicle charging in the UK and Europe
Alexander Krug, Richard J. Parkin
Which business models will win in this growing multibillion-pound market?
Find out more
Energy, Utilities & Resources
Distributed flexibility: The next pool of value
Kurt Baes, Alexander Krug, Florence Carlot
Find out more
Automotive
The evolution of public EV charging
Alexander Krug
The European public EV charging market is heading for disruption. Although the market is still at an embryonic stage, EV charging is already about to become a commodity and players need to innovate in several directions to stay in business. Some are still hesitating, while others are already investing in collaborations or acquisitions to secure their future market positions. The European market is characterized by high fragmentation and intense competition for market shares and direct customer access. What are the implications for the market in these fast-changing times?
Find out more
Demystifying the charging challenge
Alexander Krug
The combination of a growing need for electric vehicle charging and an energy industry increasingly reliant on renewable generation has led to many prophesizing power cuts and blackouts as current infrastructure struggles to cope. However, this charging challenge will instead open up new opportunities for the energy and automotive industries as the two converge. We explore how this will transform both sectors.  
Find out more
Automotive
Effective electric vehicle launch in Europe – Thinking beyond big markets
Dr. Andreas Schlosser, Dr. Philipp Seidel, Alexander Krug
From 2017 to 2018, electric vehicle sales in EU/EFTA countries grew significantly, by almost 40 percent (Battery Electric Vehicle (BEVs) at almost 50 percent). The EV share of sales was, however, only at 2.3 percent – more than half of which were BEVs. Markets in the region developed very differently, with approximately 25 percent of all BEV sales driven by Norway. Nonetheless, to meet ambitious emission reduction targets and emerging customer demand, and to benefit from growing government support, car manufacturers are starting to launch EVs in smaller European markets as well.
Find out more

Alexander is Partner at Arthur D. Little’s Munich office. Alexander has extensive experience in the Automotive Industry, specializing in Mobility 4.0 projects with focus on electric vehicles, charging solutions and energy services.

In e-Mobility he has successfully completed more than 50 projects in the area product strategy, digital business models, system solutions and energy services for OEMs, suppliers and energy utilities. Within all his focus areas he has advised his clients from strategy development to implementation.

Prior to joining Arthur D. Little, Alexander worked in the automotive industry for Daimler AG, and in the consulting business for Ricardo Strategic Consulting. 

His professional experience comprises activities in Germany, Austria, France, the UK, the US, Japan and China. 

Alexander holds a Diploma in business administration from the University of Augsburg (Germany) and the University of Valladolid (Spain). He is fluent in German, English and Spanish.

Chinese electric vehicles: Drag or driver for global markets?
Automotive
Chinese electric vehicles: Drag or driver for global markets?
Find out more
ESG: Last call to take effective action
ESG: Last call to take effective action
Find out more
Truck electrification — Profit booster or white elephant?
Automotive, 電力とエネルギー・グリッド
Truck electrification — Profit booster or white elephant?
Significant opportunities are arising from the trucking industry’s transition to electric drivetrains. The majority of truck chargers will rely on direct current (DC) technology, representing a tremendous opportunity for DC charging manufacturers. By the end of this decade, truck charging in Europe is expected to create a bigger market opportunity than passenger car charging for DC technology. In this Viewpoint, we address existing and potential issues impacting electric truck charging.
Find out more
Achieving resilience and sustainability for the EV battery supply chain
Energy, Utilities & Resources
Achieving resilience and sustainability for the EV battery supply chain
Bernd Schreiber, Dr. Philipp Seidel, Alexander Krug, Rodrigo P. Navarro, Dr. Kai-Oliver Zander, Shinichi Akayama
However, battery supply chains remain complex, global, and fragile, with many still evolving from scratch. Their resilience is impacted by a growing number of factors, from rising raw material costs to geopolitical disruption. Average battery pack prices have risen in 2022, the first increase since 2013. Environmental, social, and governance (ESG) concerns, greater regulation, and governments’ desire to localize battery production add to pressure on already-stretched global supply chains. All of these factors lead to potential bottlenecks that affect production.
Find out more
Automotive
Automotive quarterly
Wolf-Dieter Hoppe, Dr. Andreas Schlosser, Alexander Krug, Dr. Klaus Schmitz
Find out more
Waste, Water & Circularity
European battery recycling: An emerging cross-industry convergence
Rodrigo P. Navarro, Dr. Philipp Seidel, Michael Kolk, Alexander Krug
The rise of electric vehicles (EVs) and associated battery gigafactories is pushing forward the creation of a European closed-loop battery recycling value chain. Increased recycling demand, intensified EU regulations, and a strong desire to localize supply chains and safeguard critical raw materials is driving multiple opportunities. In this context, as we explore in this Viewpoint, new ecosystems are emerging, and players interested in scaling need to act quickly to take advantage of the current environment.
Find out more
Energy, Utilities & Resources, Waste, Water & Circularity
Disruption is now
Michael Kruse, Florence Carlot, Kurt Baes, Irene Macchiarelli, Daniel Monzon, Trung Ghi, Rodolfo Guzman, Carlo Stella, Chiara Loreti, Martijn Eikelenboom, Sally Menassa, Eddy Ghanem, Alexander Krug, Dr. Philipp Seidel, Dr. Michael Opitz
Find out more
Automotive
Electric vehicle charging in the UK and Europe
Alexander Krug, Richard J. Parkin
Which business models will win in this growing multibillion-pound market?
Find out more
Energy, Utilities & Resources
Distributed flexibility: The next pool of value
Kurt Baes, Alexander Krug, Florence Carlot
Find out more
Automotive
The evolution of public EV charging
Alexander Krug
The European public EV charging market is heading for disruption. Although the market is still at an embryonic stage, EV charging is already about to become a commodity and players need to innovate in several directions to stay in business. Some are still hesitating, while others are already investing in collaborations or acquisitions to secure their future market positions. The European market is characterized by high fragmentation and intense competition for market shares and direct customer access. What are the implications for the market in these fast-changing times?
Find out more
Demystifying the charging challenge
Alexander Krug
The combination of a growing need for electric vehicle charging and an energy industry increasingly reliant on renewable generation has led to many prophesizing power cuts and blackouts as current infrastructure struggles to cope. However, this charging challenge will instead open up new opportunities for the energy and automotive industries as the two converge. We explore how this will transform both sectors.  
Find out more
Automotive
Effective electric vehicle launch in Europe – Thinking beyond big markets
Dr. Andreas Schlosser, Dr. Philipp Seidel, Alexander Krug
From 2017 to 2018, electric vehicle sales in EU/EFTA countries grew significantly, by almost 40 percent (Battery Electric Vehicle (BEVs) at almost 50 percent). The EV share of sales was, however, only at 2.3 percent – more than half of which were BEVs. Markets in the region developed very differently, with approximately 25 percent of all BEV sales driven by Norway. Nonetheless, to meet ambitious emission reduction targets and emerging customer demand, and to benefit from growing government support, car manufacturers are starting to launch EVs in smaller European markets as well.
Find out more

More About Alexander
  • University of Augsburg
    Diploma Kaufmann
  • University of Valladolid
    Business Administration
  • Ricardo Strategic Consulting
    Principal
  • Arthur D. Little GmbH
    Manager
  • Daimler AG
    Sales & Marketing