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Consumer-Driven Innovative Product Development
To achieve Total Quality Management (TQM), companies must be customer-driven. In other words, they must translate what their customers want and need into products and services that fit those customers' criteria for purchase and repurchase decisions. To do so, companies must be able to measure the product characteristics that affect customer perceptions and deliver them consistently.
To achieve Total Quality Management (TQM), companies must be customer-driven. In other words, they must translate what their customers want and need into products and services that fit those customers' criteria for purchase and repurchase decisions. To do so, companies must be able to measure the product characteristics that affect customer perceptions and deliver them consistently.
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