![](/sites/default/files/viewpoints/31-Open-Standards-for-IPTV_01_0.jpg.pagespeed.ce.J10ArilWxs.jpg)
The global IPTV industry has experienced impressive growth, but penetration levels are still modest. To spur further development and to avoid sub-optimisation based on multiple proprietary systems, a common standard will be increasingly important. Since no single proprietary standard for IPTV STBs is likely to emerge, influential players should cooperate to establish a widely supported open standard.