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Across industries the digitalization changes the way how real world is represented in company data structures. Product or channel orientation is being replaced by customer centricity:
- Truly customer centric data view of relevant data objects (One customer with
- an individual service portfolio of many products / services and one bill)
- Highly tailored (individually designed and priced) customer products/services
- … defined by Enablers of Services (regardless of origin – internally or externally)
- Complete channel-agnostic thinking – the customer insights count, regardless of the channel
- Open and permeable data flows on all levels for better integration with Partners and 3rd parties
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