Arthur D. Little showcases a methodology to design such effects of high appreciation and positive astonishment, by the implementation of a service innovation process that ties the customer’s emotional response to a product or service.
Unlock a Powerful Difference
RELATED INFORMATION
In the eye of the telecom-media storm
As consumer demand for mobile broadband services reaches critical mass telecom operators can expect that 50 per cent of the European population will access the internet through broadband on their…
In the eye of the telecom-media storm
The principal structuring trend in the European Technology, Media and Telecom (TMT) sector during the next few years will be the advent of mobile broadband. This will be the key driver of revenue…