Arthur D. Little predicts that in the coming years mobile advertising is poised to be the next major digital platform for brands to reach customers, and that the key telecom players need to get to this market early.
Unlock a Powerful Difference
RELATED INFORMATION
A mobile playground
As consumer demand for mobile broadband services reaches critical mass … Arthur D. Little predicts that in the coming years mobile advertising is poised to be the next major digital media platform…
Mobile TV
Broadcast Mobile TV is a new and complex business at the crossroads of the media/TV and broadcast/ telecommunication industries. Therefore it is not surprising that broadcast mobile TV has, in spite…
Mobile banking
A new report released today by management consultancy Arthur D. Little entitled “Banking on the Go” has identified investment in mobile banking as a promising revenue growing opportunity for the…