Borja de la Cuesta
Principal
+13 years of experience in strategic consulting, strategy area in bancassurance, and innovation areas
![Borja de la Cuesta](/sites/default/files/styles/management_team_person_image_m/public/team_management/Borja.png?itok=sy1-mCPY)
Areas of Focus
Education
Past Experience
![Borja de la Cuesta](/sites/default/files/styles/management_team_person_image_m/public/team_management/Borja.png?itok=sy1-mCPY)
Borja joined Arthur D. Little’s Madrid office in 2018, and is a member of the FSG practice, working mainly for clients in the insurance, bancassurance, and financial services.
Borja has experience in different roles within consultancy firms and management for over 15 years. Before joining Arthur D. Little, Borja had worked in the Strategy and Governance area at Zurich Santander (including one year as Head of Strategy in the Mexican business unit).
At Arthur D. Little, Borja has successfully delivered projects in TIME and FSG practices. He is focused on the development of new business and partnerships, where he has been involved in several insurance agreements as the development of innovative Telecossurance business models.
Borja holds a Ph.D. degree in Telecommunications from Valladolid University, Spain.
![How to share customer data in bancassurance](/sites/default/files/styles/management_insights_m/public/viewpoints/ADL_Bancassurance_image_600x375.jpg?itok=W_i6pSxY)
How to share customer data in bancassurance
![Understanding key customer-centricity trends in insurance](/sites/default/files/styles/management_insights_m/public/viewpoints/ADL_key%20customers_image_600x375.jpg?itok=971d2BjY)
Understanding key customer-centricity trends in insurance
![DESIGNING INSURANCE SALES CHANNELS FOR MAXIMUM IMPACT](/sites/default/files/styles/management_insights_m/public/viewpoints/ADL_Designing%20insurance%20sales_image_600x375.jpg?itok=nTKDfrOa)
DESIGNING INSURANCE SALES CHANNELS FOR MAXIMUM IMPACT
![The future of digital bancassurance sales](/sites/default/files/styles/management_insights_m/public/viewpoints/ADL_Digital%20bancassurance_image_600x375.jpg?itok=6WRvrVF6)
The future of digital bancassurance sales
![Setting up successful insurance partnerships](/sites/default/files/styles/management_insights_m/public/viewpoints/ADL_FS_Successful_insurance_partnerships_Image_600x375.jpg?itok=yWjEXftC)
Setting up successful insurance partnerships
![Mastering customer retention](/sites/default/files/styles/management_insights_m/public/viewpoints/ADL_FS_Mastering_customer_retention_Image_600x375.jpg,qitok=Xu_-ZhFV.pagespeed.ce.mT0Cnrv0rj.jpg)
Mastering customer retention
![Borja de la Cuesta](/sites/default/files/styles/management_team_person_image_m/public/team_management/Borja.png?itok=sy1-mCPY)
Borja joined Arthur D. Little’s Madrid office in 2018, and is a member of the FSG practice, working mainly for clients in the insurance, bancassurance, and financial services.
Borja has experience in different roles within consultancy firms and management for over 15 years. Before joining Arthur D. Little, Borja had worked in the Strategy and Governance area at Zurich Santander (including one year as Head of Strategy in the Mexican business unit).
At Arthur D. Little, Borja has successfully delivered projects in TIME and FSG practices. He is focused on the development of new business and partnerships, where he has been involved in several insurance agreements as the development of innovative Telecossurance business models.
Borja holds a Ph.D. degree in Telecommunications from Valladolid University, Spain.
![How to share customer data in bancassurance](/sites/default/files/styles/management_insights_m/public/viewpoints/ADL_Bancassurance_image_600x375.jpg?itok=W_i6pSxY)
How to share customer data in bancassurance
![Understanding key customer-centricity trends in insurance](/sites/default/files/styles/management_insights_m/public/viewpoints/ADL_key%20customers_image_600x375.jpg?itok=971d2BjY)
Understanding key customer-centricity trends in insurance
![DESIGNING INSURANCE SALES CHANNELS FOR MAXIMUM IMPACT](/sites/default/files/styles/management_insights_m/public/viewpoints/ADL_Designing%20insurance%20sales_image_600x375.jpg?itok=nTKDfrOa)
DESIGNING INSURANCE SALES CHANNELS FOR MAXIMUM IMPACT
![The future of digital bancassurance sales](/sites/default/files/styles/management_insights_m/public/viewpoints/ADL_Digital%20bancassurance_image_600x375.jpg?itok=6WRvrVF6)
The future of digital bancassurance sales
![Setting up successful insurance partnerships](/sites/default/files/styles/management_insights_m/public/viewpoints/ADL_FS_Successful_insurance_partnerships_Image_600x375.jpg?itok=yWjEXftC)
Setting up successful insurance partnerships
![Mastering customer retention](/sites/default/files/styles/management_insights_m/public/viewpoints/ADL_FS_Mastering_customer_retention_Image_600x375.jpg,qitok=Xu_-ZhFV.pagespeed.ce.mT0Cnrv0rj.jpg)
Mastering customer retention
More About Borja
- IEBMaster of Financial Markets
- Universidad de ValladolidPhD in Telecommunications
- Zurich Santander Insurance AmericaHead of Corporate Strategy, Mexico
- Zurich Santander Insurance AmericaManager, Madrid
- EverisIndustry Project Leader
- Altair Management ConsultantsSenior Consultant
- Thales Alenia SpaceSystem Senior Engineer