Rui is a Principal based in Japan office and is a member of the TIM (Technology & Innovation) Practice.

 Rui has more than 20 years of experience in consulting and deal advisory firm, and mainly in strategy, new business development, M&A / alliance, and turnaround strategy in various industries such as Chemicals / material, manufacturing, construction, and system integration.
 
 Within ADL, he delivers projects related to new business development, intelligence & strategy, future trend foresights / analysis for industrial machinery, system integrator, and trading houses. He also has contributed to the growth of local TIM practice in terms of scaling the client base and enhancing intellectual asset development with his massive experience. 

Next to his professional life, Rui is well known as a good father for his family, loves traveling and foodie life.