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1 min read •
Mid-Life Crisis: New Challenges in Pharmaceutical Life-Cycle Manageme
The pharmaceutical industry is in crisis. Big, profitable products are losing their patent protection and generic producers are jumping in to take a growing share of the market. We look at how the big pharmas, and the smaller ones, can find a way through these troubled times.
1 min read •
Mid-Life Crisis: New Challenges in Pharmaceutical Life-Cycle Manageme
The pharmaceutical industry is in crisis. Big, profitable products are losing their patent protection and generic producers are jumping in to take a growing share of the market. We look at how the big pharmas, and the smaller ones, can find a way through these troubled times.