Offering transformation guidance, Disruption Denial could not be timelier, as companies and executives face the threat of disruptive change.

Many companies are struggling to cope with the massive change and disruption in the age of new technology.

We live in a world of constant change and disruption caused mainly by new technology. Unfortunately, businesses all too often fall prey to widespread apathy, paralysis, and confusion when faced with such disruptors, both established and new, digital and organizational. Why? Because denial is the natural default response, given how executives' brains function and how they are trained.

What companies and executives must do to overcome the disruptive challenges caused by new technology?

In Disruption Denial, David Guillebaud examines why companies feel paralyzed in the headlights of onrushing disruption. By providing comprehensive analysis and understanding of this counterproductive tendency towards denial, David Guillebaud is able to guide executives to a new perspective on how to face disruption, accept reality, and take corrective action.

This important book explains the main barriers to managing disruption successfully - and how to overcome them.

Full of insightful case studies and lessons gained from the author’s work with leading companies, this is a hugely timely book when virtually all companies and executives must deal with the threat of disruptive change. As Stephen Warrington points out in the foreword to this groundbreaking book: “It is for those on whom the lion’s share of our economy and prosperity depends; those who lead, or aspire to lead, the organizations, large and small, that provide most of our products and services, and employ most of our people. Many of these organizations are at risk of becoming moribund.”