Not so long ago – in fact in the memory of the generation of men and women who lead global enterprises today – people known as strategic planners sat in corporate offices and made strategy. These strategists were generally far removed from the day–to–day business of R&D, manufacturing, marketing, and customer service. Their strategies spanned lengthy periods of time and were designed to guide their organizations from success to success – dictating the structure and the allocation of resources to keep their companies profitable and growing.