Dr Ulrich Lehner, CEO of Henkel, a leading manufacturer of home care, personal care and adhesives products, talks with us about the ‘year of innovation’ at Henkel. He explains how top management strives to foster a climate of trust and mobilise every employee to achieve innovation excellence, thereby moving from a ‘make and sell’ to a ‘sense and respond’ philosophy. Because ultimately products drive brands, not the other way around.