The retail market is suffering due to the strong competition with online shopping. Many people order items online from home instead of going downtown. This development is forcing retailers to change their strategies. Retailers open their shops where customers spend their time for example, airports and train stations. The idea is that people spend their ‘waiting time’ exploring the shops. Global Management Consultancy, Arthur D. Little’s latest research found that many hub airports already make more than 50 % of their revenues with this kind of business. The trends have been set in Asia and the US and Europe’s train stations and airports have recently discovered the new markets. Nevertheless, the Arthur D. Little expects predict that the cooperation between shopping and public infrastructure is going to have a successful future.