1 min read • Technology & innovation management
Systemizing Breakthrough Innovation: Study Results
Most companies recognize the need for breakthrough innovation – it can change the fundamental bases of competition, “rewrite the rules” of an industry and transform the prospects of the successful innovator. There is no one-size-fits-all model for how best to respond to this challenge. Arthur D. Little surveyed over 80 large organizations to explore how to deliver a consistent pipeline of radically new products, performance features, business models and market space. In this article, Ben Thuriaux- Alemán, Fredrik Härenstam and Richard Eagar of Arthur D. Little, discuss how serial breakthrough innovation is real and achievable for any company.
Most companies recognize the need for breakthrough innovation – it can change the fundamental bases of competition, “rewrite the rules” of an industry and transform the prospects of the successful innovator. There is no one-size-fits-all model for how best to respond to this challenge. Arthur D. Little surveyed over 80 large organizations to explore how to deliver a consistent pipeline of radically new products, performance features, business models and market space. In this article, Ben Thuriaux- Alemán, Fredrik Härenstam and Richard Eagar of Arthur D. Little, discuss how serial breakthrough innovation is real and achievable for any company.
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