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Business Strategy: New Thinking for the 1990s
Strategy is what determines the framework of a firm's business activities and provides guidelines for coordinating activities so that a firm can cope with and influence the changing environment. Strategy articulates the firm's preferred relationships with its environment and the type of organization it is striving to become.
Strategy is what determines the framework of a firm's business activities and provides guidelines for coordinating activities so that a firm can cope with and influence the changing environment. Strategy articulates the firm's preferred relationships with its environment and the type of organization it is striving to become.
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