Until quite recently, corporate enthusiasm for joint ventures, alliances, and outsourcing partnerships of all kinds stopped short at technology development. Why collaborate with competitors if you could gain a unique advantage by developing technology yourself? Today, however, with technology complexity increasing and lead times shrinking, CEOs are having to rethink how they manage technology. As we discuss in our new book, Managing Technology for Corporate Success, they need new approaches for integrating technology and strategy. In particular, they need to make full use of the best technology available – whether it resides inside or outside the company.