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Lessons From Product Juggernauts
When the shouting is over, one fact is clear: what differentiates perennially great companies from others is the products they sell. Some companies generate a never-ending stream of products that are appealing to customers and profitable to produce. Other companies achieve product innovation in fits and starts. Yet others launch many failed products, unprofitable products, or "me too" products.
When the shouting is over, one fact is clear: what differentiates perennially great companies from others is the products they sell. Some companies generate a never-ending stream of products that are appealing to customers and profitable to produce. Other companies achieve product innovation in fits and starts. Yet others launch many failed products, unprofitable products, or "me too" products.
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