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Looking Under the Hood of the Internet
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Over the last decade, the nature of the traffic for which the Internet and its ecosystem was initially developed has fundamentally changed. Next-generation content and applications are being designed all the time, but there are some hidden bottlenecks preventing these from achieving their full value creation potential. The Internet has effectively become a new media platform as its usage has shifted to richer types of content, particularly streaming video. As a media platform, the quality of delivery has become an important business issue that needs to be solved so that it can deliver its potential added value – for end users as well as for businesses. In this article the authors lay out different ways how this issue might be tackled.
![](/sites/default/files/prism/dreamstime_xl_12374365-min.jpg.pagespeed.ce.e9dbYGjtRi.jpg)
Looking Under the Hood of the Internet
![](/sites/default/files/styles/insights_thumbnail_field_m/public/prism/dreamstime_xl_12374365-min.jpg,qitok=ZPnX4SL9.pagespeed.ce.8ll3Oyng-k.jpg)
![](/sites/default/files/styles/insights_thumbnail_field_m/public/prism/dreamstime_xl_12374365-min.jpg,qitok=ZPnX4SL9.pagespeed.ce.8ll3Oyng-k.jpg)
Over the last decade, the nature of the traffic for which the Internet and its ecosystem was initially developed has fundamentally changed. Next-generation content and applications are being designed all the time, but there are some hidden bottlenecks preventing these from achieving their full value creation potential. The Internet has effectively become a new media platform as its usage has shifted to richer types of content, particularly streaming video. As a media platform, the quality of delivery has become an important business issue that needs to be solved so that it can deliver its potential added value – for end users as well as for businesses. In this article the authors lay out different ways how this issue might be tackled.