In our work with clients in a wide range of industries, we have become aware of the need for a tool or experience set that can prepare people to create effective, timely strategies. To meet this need, we have developed a new approach called "Wishes, Weapons, War Zones" (WWW). WWW is an easy–to–use navigational tool that helps companies prepare for strategy formation by guiding the search for insight and facilitating effective dialogue among the many parties whose input is necessary for successful strategy. The WWW process can yield a snapshot of the reality of a given situation, providing a powerful kick–start to the process of new strategic thinking.