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1 min read • Strategy
Pricing in Downturn Economies
The pricing spiral has begun on a global scale. But how can companies protect themselves from price wars? Arthur D. Little found that offering product and service features that customers are actually willing to pay for is a key element in this.
The pricing spiral has begun on a global scale. But how can companies protect themselves from price wars? Arthur D. Little found that offering product and service features that customers are actually willing to pay for is a key element in this.
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