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A Prism Primer Protecting Intellectual Property
Recent news items underscore the effective use of intellectual property to protect and enhance an organisation's competitive position. Despite the critical importance of intellectual property, few companies really understand what it is, how various laws and regulations work to protect it, what pitfalls await the unwary, and what steps managers should take to safeguard their firms' interests.
Recent news items underscore the effective use of intellectual property to protect and enhance an organisation's competitive position. Despite the critical importance of intellectual property, few companies really understand what it is, how various laws and regulations work to protect it, what pitfalls await the unwary, and what steps managers should take to safeguard their firms' interests.
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