DOWNLOAD
1 min read • Strategy
Profitable Pricing with IrrationalCompetitors and Rational Customers
B2B markets are under pressure from various sides. In the current environment, managing prices is fast becoming one of the main management tools for survival. Deneffe and Rüdiger take a close look at how this environment has changed hitherto fixed pricing rules, what the most efficient pricing policies can look like, and how to implement new negotiation structures and procedures on a daily basis in order to ensure that B2B markets do not lose any more ground.
B2B markets are under pressure from various sides. In the current environment, managing prices is fast becoming one of the main management tools for survival. Deneffe and Rüdiger take a close look at how this environment has changed hitherto fixed pricing rules, what the most efficient pricing policies can look like, and how to implement new negotiation structures and procedures on a daily basis in order to ensure that B2B markets do not lose any more ground.
RELATED INFORMATION
Acing 5G pricing
Leading telcos have switched on their 5G networks and launched commercial offers to acquire early adopters. With the scale of investments required for 5G, the consumer pricing strategy becomes a…
Profitable Growth through Service
Innovative service strategies offer a large potential for increasing growth and profitability in the investment goods industries as in these mature markets competitive pressure is rising continuously…
Commercial excellence in B2B environments
Saying that the world is undergoing a fast-paced transformation is not only stating the obvious, but also an understatement. Traditional business models and go-to-market strategies are challenged,…