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1 min read • Strategy, Technology & innovation management
Putting water in the mainstream of your business strategy
![](/sites/default/files/styles/insights_thumbnail_field_m/public/prism/69.jpg,qitok=3eYFxIpA.pagespeed.ce.mPV2Dkp1wM.jpg)
In the past, water as a resource worried only a few industries. This has rapidly changed due to the scarcity of water around the world, especially in the emerging markets. Companies now need a clear view on the role water plays in their value creation and what they can do about it. In this article the authors explain how a company can address the water challenge in a systematic, strategic and effective way.
![](/sites/default/files/prism/69.jpg.pagespeed.ce.lO2PqpofvY.jpg)
1 min read • Strategy, Technology & innovation management
Putting water in the mainstream of your business strategy
![](/sites/default/files/styles/insights_thumbnail_field_m/public/prism/69.jpg,qitok=3eYFxIpA.pagespeed.ce.mPV2Dkp1wM.jpg)
![](/sites/default/files/styles/insights_thumbnail_field_m/public/prism/69.jpg,qitok=3eYFxIpA.pagespeed.ce.mPV2Dkp1wM.jpg)
In the past, water as a resource worried only a few industries. This has rapidly changed due to the scarcity of water around the world, especially in the emerging markets. Companies now need a clear view on the role water plays in their value creation and what they can do about it. In this article the authors explain how a company can address the water challenge in a systematic, strategic and effective way.