To the Chief Technology Officer (CTO) and the technology management group in your company, sustainable development may appear to be someone else's challenge. But appearances can be deceiving. Leading companies are finding that dealing effectively with sustainable development requires significant innovation in technology visioning and execution – because sustainable development is fundamentally new territory. For your company and many others, traditional planning may not pick up the sustainable development issues on the horizon – issues that could significantly affect your business's basic technologies and competitive framework.