Transport operators, manufacturers (SIM-cards, chipsets, smartphones), public and private owners and telecom operators / system integrators face tough decisions in spite of uncertain business cases and already existing complex ticketing application landscapes (paper, online, 2D-Barcode mobile ticketing services etc.). Arthur D. Little’s viewpoint “Riding the mobile ticketing wave” highlights key opportunities and challenges that players in the converging telecom, IT and transport operator industries face.