Sam is a Principal based in Brussels with nine years of experience in the utilities industry, advising clients in Europe and APAC around innovation, business/process transformation, and digitalization strategies. He has worked across the value chain end to end, with his main focus and passion on grid- and energy transition-related topics. 

Examples of his work include:
- Extensive smart meter value chain exposure (covering vision, process, and market design at full sector level)
- Offshore benchmark studies
- DSO/retail market vision definitions
- Innovation incubator design and implementation
- Multiple IT and digital strategy definitions within utilities and mining/manufacturing
- End-to-end delivery of IT/digital implementations
- Cloud strategy definitions
- Business unit (re-)design for innovation and process optimization
- Demand response uptake strategies
- Central market process redesigns for retail and grid

Prior to joining ADL, Sam worked for Accenture, advising clients in the utilities and glass/steel industry across BeNeLux, Germany, and Australia.

Sam is married to Eva and the father of a beautiful daughter, Sophia. In his free time, he is a passionate sourdough baker and (outdoor) traveller.