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1 min read • Healthcare & life sciences, Technology & innovation management
Innovation in the healthcare space
![](/sites/default/files/styles/insights_thumbnail_field_m/public/prism/vig_pharma_resultat_0.jpg,qitok=mAx_1Aum.pagespeed.ce.v4p0e3_teD.jpg)
The business model of the pharmaceutical industry is changing fast: The era of blockbuster medications with big margins is over. Instead, patient-centric medication is the way forward. While the industry is still grappling with these facts competition from another side is entering the field: tech companies are currently investing heavily to reap large profits from e-health concepts. In the article the authors discuss how pharma companies can react in order to survive in this new environment.
![](/sites/default/files/prism/vig_pharma_resultat_0.jpg.pagespeed.ce.mVUzcmryyt.jpg)
1 min read • Healthcare & life sciences, Technology & innovation management
Innovation in the healthcare space
![](/sites/default/files/styles/insights_thumbnail_field_m/public/prism/vig_pharma_resultat_0.jpg,qitok=mAx_1Aum.pagespeed.ce.v4p0e3_teD.jpg)
![](/sites/default/files/styles/insights_thumbnail_field_m/public/prism/vig_pharma_resultat_0.jpg,qitok=mAx_1Aum.pagespeed.ce.v4p0e3_teD.jpg)
The business model of the pharmaceutical industry is changing fast: The era of blockbuster medications with big margins is over. Instead, patient-centric medication is the way forward. While the industry is still grappling with these facts competition from another side is entering the field: tech companies are currently investing heavily to reap large profits from e-health concepts. In the article the authors discuss how pharma companies can react in order to survive in this new environment.