Business executives have always been under pressure to generate growth, and today’s fast-moving and competitive business environment does not make that any easier.

Arthur D. Little’s eighth Innovation Excellence Survey revealed that leading companies expect their share of revenue from breakthrough, as opposed to incremental, innovation to double over the next five years.

However, achieving breakthroughs is easier said than done: the survey also found that 88% of business leaders were dissatisfied with their breakthrough innovation performances. They have become increasingly frustrated with the limitations of their current innovation systems on producing significant results.

In this article, Mitch Beaumont, Ben Thuriaux, Prashanth Prasad and Chandler Hatton at Arthur D. Little, discuss why it’s time to embrace the agile approach.