OEMs are increasingly focusing on brand rather than product differentiation in order to compete effectively. The customer experience delivered by dealers is an important component of the total brand experience. By adopting a structured approach to developing customer satisfaction at key touch points in the dealership, OEMs can reap substantial benefits.
Unlock a Powerful Difference
RELATED INFORMATION
Powertrain at the Crossroads
The impact of the global financial crisis on the truck and bus industry has been profound. However, other forces are also driving significant changes in the powertrain industry. These forces will…