India has been trailing behind ASEAN countries in terms of production, quality and export of consumer appliances. Performance levels of most of the factors of production such as quality manpower, capital investment, infrastructure, technology etc., need to be enhanced through conscious policy interventions and managerial action in order to boost competitiveness of the sector. In this context, an attempt has been made to understand the productivity and competitiveness of consumer appliances eco-system in India and recommend solutions to make the sector internationally competitive. The study also attempts to identify the factors hindering the progress of the sector and suggest possible measures to overcome the difficulties.