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1 min read • Technology & innovation management, Strategy
Finding new growth: the case for innovation by enlargement
![](/sites/default/files/styles/insights_thumbnail_field_m/public/prism/11.jpg,qitok=JcuYLsx9.pagespeed.ce.fBCE8mfKCO.jpg)
All companies are hunting for the “next big thing” – a major growth opportunity and platform to safeguard future revenues and profits. But simply analyzing megatrends is like a ritual rain dance: much hoopla with a most uncertain outcome. In this article the authors show how companies can embed the hunting capability in their organization and drastically increase the odds of hitting it big.
![](/sites/default/files/prism/11.jpg)
1 min read • Technology & innovation management, Strategy
Finding new growth: the case for innovation by enlargement
![](/sites/default/files/styles/insights_thumbnail_field_m/public/prism/11.jpg,qitok=JcuYLsx9.pagespeed.ce.fBCE8mfKCO.jpg)
![](/sites/default/files/styles/insights_thumbnail_field_m/public/prism/11.jpg,qitok=JcuYLsx9.pagespeed.ce.fBCE8mfKCO.jpg)
All companies are hunting for the “next big thing” – a major growth opportunity and platform to safeguard future revenues and profits. But simply analyzing megatrends is like a ritual rain dance: much hoopla with a most uncertain outcome. In this article the authors show how companies can embed the hunting capability in their organization and drastically increase the odds of hitting it big.