Jorge Abril-Martorell

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Partner

Jorge combines strategy and operations consulting skills with more than 12 years of experience in the telecommunication industry.

Areas of Focus

Telecommunications, Information technology, Media & Electronics (TIME)

Education

ICADE Comillas Pontifical University

Actuarial and Financial Sciences

ICADE Comillas Pontifical University

Business Administration

Past Experience

Orange Spain

Director

Arthur D. Little

Consultant

Jorge is a partner at Arthur D. Little, based in our Madrid office, and is an active member our global TIME (Telecommunications, Information, Media & Electronics) practice.

Jorge focuses on marketing, operations and customer excellence topics for telecommunication providers. Over the course of his career at Arthur D. Little, Jorge has participated in more than 30 projects in the TIME industry, dealing with strategy, operations, financial valuation and project office.

Jorge started his career at Arthur D. Little in 1998 and rejoined our team in 2016 after more than 11 years working for a leading European telecommunication group (Orange). During his journey in the telecommunication business, he successively occupied various marketing & sales management positions, both in Spain and France: SME marketing director at Wanadoo; Business Excellence/Fixed and Integration Excellence Director; Supply Management and Planning Director; Billing and Collections Director; Commercial Operations Director.

Jorge is married with two children. During his free time, Jorge is passionate about both road and mountain biking.

He is fluent in Spanish, English and French.

Telecommunications, Information technology, Media & Electronics (TIME)

Unlocking cross-industry value: Strategic ways to enhance data center power needs

AI has revolutionized industries worldwide, driving unprecedented growth in data center infrastructure. As organizations increasingly leverage AI to enhance decision-making, automate processes, and drive innovation, the demand for high-performance computing resources has surged, leading to significant challenges in managing power consumption and cooling needs within data centers. In this Viewpoint, we discuss how liquified natural gas (LNG) presents a sustainable option for optimizing consumption, maximizing data center value, and reducing cooling efforts.

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Energy Efficiency, Telecommunications, Information technology, Media & Electronics (TIME)

Green data centers: opportunities for decarbonization

Energy consumption by the data center industry accounts for more than 1% of the world’s power consumption and is expected to reach 8% by 2030, according to the International Energy Agency. The EU aims to be climate neutral by 2050, and data centers can contribute significantly to that goal. Iberia, targeted as a strategic cloud region by hyperscalers and other cloud players, has all the key factors for green data center location, providing an attractive market for investors in sustainable power-supply projects.

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Financial Services, Telecommunications, Information technology, Media & Electronics (TIME)

Telcoassurance: a new path

Jorge Abril-Martorell, Borja de la Cuesta

Due to fierce competition, stagnating revenues, and decreasing margins, differentiation is more vital than ever for telecommunications operators. To optimally achieve this goal, tapping into the insurance market presents an attractive opportunity: it’s sizable, profitable, and currently immersed in a huge transformation process that telcos can leverage. To fully take advantage of this opportunity, telcos must carefully assess and choose the right model. Arthur D. Little (ADL) has designed such a model (“telcoassurance”) with lessons learned from bancassurance.

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