Back to our people page Back to Locations Back to Back to Article

Ralf Baron

Partner

Germany

Ralf works with key players in the mobility ecosystem on strategy, innovation, transformation and performance improvement.

Areas of Focus

Education

Ludwig-Maximilians-Universität München
M.A. Political Science

Past Experience

United Nations, Centre for Science and Technology for Development (New York)
Scientific Officer
Institut für Organisationsforschung und Technologieanwendung (IOT)
Researcher and Management Consultant

Ralf is a Partner at Arthur D. Little based in Frankfurt.

Ralf has more than 25 years of experience in management consulting and has worked in the mobility sector for more than 20 years. He advises leading players in the mobility industry and ecosystem on strategic orientation and performance improvement, as well as organizational change and transformation.

As global Head of Arthur D. Little’s T&T practice, Ralf works on mobility issues around the world and addresses key transportation-related topics in various cultural contexts.

CEOs and management board members regularly seek Ralf’s advice as a challenger, change manager, and coach. Ralf is a passionate team worker with strong communications skills and a highly recognized talent to manage group meetings and workshops.

Ralf has served as chairman for leading industry conferences and is a sought-after speaker for conferences and meetings.

Ralf started his career at the United Nations Headquarters in New York, working on technology assessment and innovation.

A core value that Ralf pursues in his work and private life is “respect.”

Optimistic global CEOs focus on people and skills in an AI future
Optimistic global CEOs focus on people and skills in an AI future
Embracing the opportunities that artificial intelligence (AI) and talent together can unlock, CEOs are looking beyond the current instability, and increasingly confident about the future prospects for their organizations and the wider economy. Two-thirds are highly positive about the global outlook over the next three to five years, a major increase from 2023. Given that global tensions have worsened over the last 12 months, with conflict in the Middle East, disruptions to Red Sea supply chains, and the continuing war in Ukraine, this optimism is dramatic and heartening.
Find out more
Positive in an uncertain world: Confident CEOs reskill companies for AI-driven growth
Positive in an uncertain world: Confident CEOs reskill companies for AI-driven growth
CEOs prepare for sustainable future through increased tech adoption, internal talent development
Find out more
Rail 2040
Travel & transportation
Rail 2040
Scenarios and CEO agenda
Find out more
Embracing uncertainty, driving growth
Embracing uncertainty, driving growth
A crisis is an opportunity riding a dangerous wind, according to a Chinese proverb – and the world is currently beset with crises. The global pandemic, climate change, and unprecedented geopolitical volatility have provided a wake-up call to all organizations, bringing a long-lasting era of worldwide economic growth to a close.
Find out more
TURNING TURMOIL TO ADVANTAGE: HOW CEOS ARE NAVIGATING CHANGE TO DRIVE GROWTH
Turning Turmoil to Advantage: How CEOs Are Navigating Change to Drive Growth
CEOs are pushing for growth during global turbulence, focusing on 10 key areas for success
Find out more
Travel & transportation
Digital business models in freight
Michael Zintel, Ralf Baron
Find out more
Travel & transportation
Autonomous Mobility Journal Edition I I – August 2020
Ralf Baron, Joseph Salem, Antonio Semeraro
Arthur D. Little’s semi-annual coverage of the latest developments in autonomous mobility worldwide
Find out more
Travel & transportation
Aviation year zero – New non-aero revenues
Ralf Baron, Michael Zintel
Retail shops, food & beverage outlets and car parks are perceived as integral parts of an airport. These so-called “non-aero revenues” have long been a reliable and profitable source of income for airports. However, in recent years, airports’ vital income source has been under attack. Now, due to the COVID-19 crisis, airport terminals around the world are deserted. Is COVID-19 the last bullet that will break airports’ fortress?
Find out more
Travel & transportation
Lost in transformation
Ralf Baron, Michael Zintel
Transformation has arrived in the transportation & logistics industry. However, we have only just witnessed the start of an extensive change process that will shake up the balance of power. Players unable to adapt to the new reality will face immense pressure, as entire business models are at stake.
Find out more
Travel & transportation
Autonomous Mobility Journal
Ralf Baron, Joseph Salem, Antonio Semeraro
Edition 1 – December 2019
Find out more
Travel & transportation
The low-cost puzzle for long-haul trains
Michael Zintel, Ralf Baron
Long-haul (high-speed) rail has been gaining popularity globally in recent years – especially in Western Europe and East Asia. Due to the growing popularity among travelers and branching out of incumbent operators, it is likely that we will see diversification of business models in the near future. The airline industry saw such diversification in the late 1990s. Here, low-cost-carrier models have been particularly successful. Recently, the low-cost movement has also started to transform the coach industry. Could rail be next?
Find out more
Travel & transportation
Integrated Mobility Platforms
Ralf Baron, Michael Zintel, Christoph Uferer
Global trends towards urbanization are confronting cities and governments with new sets of challenges related to public safety and security, the supply and consumption of energy, waste treatment, and traffic management. In 2013 alone, the cost of congestion in the US – defined as fuel plus opportunity costs (time) – totaled 124bn USD. In metropolitan areas, smart mobility turns out to be one of the most difficult topics and, at the same time, one with the most impactful prospects to face.
Find out more

Ralf is a Partner at Arthur D. Little based in Frankfurt.

Ralf has more than 25 years of experience in management consulting and has worked in the mobility sector for more than 20 years. He advises leading players in the mobility industry and ecosystem on strategic orientation and performance improvement, as well as organizational change and transformation.

As global Head of Arthur D. Little’s T&T practice, Ralf works on mobility issues around the world and addresses key transportation-related topics in various cultural contexts.

CEOs and management board members regularly seek Ralf’s advice as a challenger, change manager, and coach. Ralf is a passionate team worker with strong communications skills and a highly recognized talent to manage group meetings and workshops.

Ralf has served as chairman for leading industry conferences and is a sought-after speaker for conferences and meetings.

Ralf started his career at the United Nations Headquarters in New York, working on technology assessment and innovation.

A core value that Ralf pursues in his work and private life is “respect.”

Optimistic global CEOs focus on people and skills in an AI future
Optimistic global CEOs focus on people and skills in an AI future
Embracing the opportunities that artificial intelligence (AI) and talent together can unlock, CEOs are looking beyond the current instability, and increasingly confident about the future prospects for their organizations and the wider economy. Two-thirds are highly positive about the global outlook over the next three to five years, a major increase from 2023. Given that global tensions have worsened over the last 12 months, with conflict in the Middle East, disruptions to Red Sea supply chains, and the continuing war in Ukraine, this optimism is dramatic and heartening.
Find out more
Positive in an uncertain world: Confident CEOs reskill companies for AI-driven growth
Positive in an uncertain world: Confident CEOs reskill companies for AI-driven growth
CEOs prepare for sustainable future through increased tech adoption, internal talent development
Find out more
Rail 2040
Travel & transportation
Rail 2040
Scenarios and CEO agenda
Find out more
Embracing uncertainty, driving growth
Embracing uncertainty, driving growth
A crisis is an opportunity riding a dangerous wind, according to a Chinese proverb – and the world is currently beset with crises. The global pandemic, climate change, and unprecedented geopolitical volatility have provided a wake-up call to all organizations, bringing a long-lasting era of worldwide economic growth to a close.
Find out more
TURNING TURMOIL TO ADVANTAGE: HOW CEOS ARE NAVIGATING CHANGE TO DRIVE GROWTH
Turning Turmoil to Advantage: How CEOs Are Navigating Change to Drive Growth
CEOs are pushing for growth during global turbulence, focusing on 10 key areas for success
Find out more
Travel & transportation
Digital business models in freight
Michael Zintel, Ralf Baron
Find out more
Travel & transportation
Autonomous Mobility Journal Edition I I – August 2020
Ralf Baron, Joseph Salem, Antonio Semeraro
Arthur D. Little’s semi-annual coverage of the latest developments in autonomous mobility worldwide
Find out more
Travel & transportation
Aviation year zero – New non-aero revenues
Ralf Baron, Michael Zintel
Retail shops, food & beverage outlets and car parks are perceived as integral parts of an airport. These so-called “non-aero revenues” have long been a reliable and profitable source of income for airports. However, in recent years, airports’ vital income source has been under attack. Now, due to the COVID-19 crisis, airport terminals around the world are deserted. Is COVID-19 the last bullet that will break airports’ fortress?
Find out more
Travel & transportation
Lost in transformation
Ralf Baron, Michael Zintel
Transformation has arrived in the transportation & logistics industry. However, we have only just witnessed the start of an extensive change process that will shake up the balance of power. Players unable to adapt to the new reality will face immense pressure, as entire business models are at stake.
Find out more
Travel & transportation
Autonomous Mobility Journal
Ralf Baron, Joseph Salem, Antonio Semeraro
Edition 1 – December 2019
Find out more
Travel & transportation
The low-cost puzzle for long-haul trains
Michael Zintel, Ralf Baron
Long-haul (high-speed) rail has been gaining popularity globally in recent years – especially in Western Europe and East Asia. Due to the growing popularity among travelers and branching out of incumbent operators, it is likely that we will see diversification of business models in the near future. The airline industry saw such diversification in the late 1990s. Here, low-cost-carrier models have been particularly successful. Recently, the low-cost movement has also started to transform the coach industry. Could rail be next?
Find out more
Travel & transportation
Integrated Mobility Platforms
Ralf Baron, Michael Zintel, Christoph Uferer
Global trends towards urbanization are confronting cities and governments with new sets of challenges related to public safety and security, the supply and consumption of energy, waste treatment, and traffic management. In 2013 alone, the cost of congestion in the US – defined as fuel plus opportunity costs (time) – totaled 124bn USD. In metropolitan areas, smart mobility turns out to be one of the most difficult topics and, at the same time, one with the most impactful prospects to face.
Find out more

More About Ralf
  • Ludwig-Maximilians-Universität München
    M.A. Political Science
  • United Nations, Centre for Science and Technology for Development (New York)
    Scientific Officer
  • Institut für Organisationsforschung und Technologieanwendung (IOT)
    Researcher and Management Consultant