All players acknowledge that collaboration is key for future success, characterized by increasing complexity and blurring of industry borders. Start­up-corporate collaboration certainly is no exception and there is no shortage of options to collaborate, from one-off events to corporate venture capital. Today we observe the clear gravitation away from equity-focused collaborations to creating actual business impact. Corp-Up, corporates and startups working together with the objective of creating real business impact, is high on corporate and startup agendas.