The automotive industry will ride a wave of dramatic change over the next decade as new technologies emerge, markets stagnate in developed countries and grow in emerging countries, buying patterns change, and customers become ever more demanding. The industry will respond to a wide range of political, social, and economic issues: How quickly will Eastern Europe and China develop? Which trade barriers will rise or fall? Will an environmental crisis or a medical discovery prompt citizens to demand "greener" transportation – e.g., smaller cars and more public transportation? Will safety concerns trigger massive defections to safer means of transport – planes, trains, or buses?