Die Finanzkrise wirkt sich auf alle Branchen aus. Unternehmen müssen jetzt zügig reagieren, um die negativen Auswirkungen sinkender Nachfrage und begrenztem Zugang zu Kapital zu umgehen. Einer der wichtigsten Ansätze auf dem Weg dahin ist die Optimierung der Wertschöpfungskette, die nachhaltiges Verbesserungspotenzial bietet.
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