Arthur D. Little predicts that in the coming years mobile advertising is poised to be the next major digital platform for brands to reach customers, and that the key telecom players need to get to this market early.
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Mobile TV
Broadcast Mobile TV is a new and complex business at the crossroads of the media/TV and broadcast/ telecommunication industries. Therefore it is not surprising that broadcast mobile TV has, in spite…
Mobile Vertical Applications
In this white paper, completed over the course of a one-year long engagement on behalf of one of our clients – Orange Business Services – we examine the benefits and challenges associated with some…
European mobile operator revenues can stabilize from 2010 onwards driven by growth in mobile data according to joint report from Arthur D. Little and Exane BNP Paribas
Key Points: Mobile internet revenue growth could stabilize operators’ revenues from late 2010 fuelled by accelerating smartphone and mobile broadband markets Operators need to encourage a more…