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Borja de la Cuesta

Principal

+13 years of experience in strategic consulting, strategy area in bancassurance, and innovation areas

Borja de la Cuesta

Areas of Focus

Education

IEB
Master of Financial Markets
Universidad de Valladolid
PhD in Telecommunications

Past Experience

Zurich Santander Insurance America
Head of Corporate Strategy, Mexico
Zurich Santander Insurance America
Manager, Madrid
Everis
Industry Project Leader
Altair Management Consultants
Senior Consultant
Thales Alenia Space
System Senior Engineer

Borja de la Cuesta

Borja joined Arthur D. Little’s Madrid office in 2018, and is a member of the FSG practice, working mainly for clients in the insurance, bancassurance, and financial services.

Borja has experience in different roles within consultancy firms and management for over 15 years. Before joining Arthur D. Little, Borja had worked in the Strategy and Governance area at Zurich Santander (including one year as Head of Strategy in the Mexican business unit).

At Arthur D. Little, Borja has successfully delivered projects in TIME and FSG practices. He is focused on the development of new business and partnerships, where he has been involved in several insurance agreements as the development of innovative Telecossurance business models.

Borja holds a Ph.D. degree in Telecommunications from Valladolid University, Spain.

Understanding key customer-centricity trends in insurance
Financial services
Understanding key customer-centricity trends in insurance
Insurers spent years developing a deep understanding of each risk type and creating precise business models to optimize their earnings, including operating models for each line of business. Unfortunately, this model is not conducive to serving today’s customers, who desire the seamless, digital-based service they experience in their other transactions. In this Viewpoint, we outline the best way for insurers to shift from a traditional model to a customer-centric one.
Find out more
DESIGNING INSURANCE SALES CHANNELS FOR MAXIMUM IMPACT
Financial services
DESIGNING INSURANCE SALES CHANNELS FOR MAXIMUM IMPACT
Fierce competition for clients and the adoption of new technologies are pushing insurance companies to make bold efforts to improve their sales force and emphasize their most profitable channels. Developing a data-driven strategy to properly dimension sales channels will allow companies to maximize their resources and deploy efficiency initiatives. In this Viewpoint, we define an organized approach to sales dimensioning that can be used by insurance companies and other sectors.
Find out more
The future of digital bancassurance sales
Financial services
The future of digital bancassurance sales
José González, Borja de la Cuesta
Banks are evolving by leaps and bounds, using digital channels to facilitate interactions and meet the demands of their customer base. In this context, the bancassurance model — which has been an example of success in past decades — must adapt to changing customer requirements and seek ways to continue growing. In this Viewpoint, we explore some options bancassurance businesses can initiate to help them thrive and capture the digital sales opportunity.
Find out more

Borja de la Cuesta

Borja joined Arthur D. Little’s Madrid office in 2018, and is a member of the FSG practice, working mainly for clients in the insurance, bancassurance, and financial services.

Borja has experience in different roles within consultancy firms and management for over 15 years. Before joining Arthur D. Little, Borja had worked in the Strategy and Governance area at Zurich Santander (including one year as Head of Strategy in the Mexican business unit).

At Arthur D. Little, Borja has successfully delivered projects in TIME and FSG practices. He is focused on the development of new business and partnerships, where he has been involved in several insurance agreements as the development of innovative Telecossurance business models.

Borja holds a Ph.D. degree in Telecommunications from Valladolid University, Spain.

Understanding key customer-centricity trends in insurance
Financial services
Understanding key customer-centricity trends in insurance
Insurers spent years developing a deep understanding of each risk type and creating precise business models to optimize their earnings, including operating models for each line of business. Unfortunately, this model is not conducive to serving today’s customers, who desire the seamless, digital-based service they experience in their other transactions. In this Viewpoint, we outline the best way for insurers to shift from a traditional model to a customer-centric one.
Find out more
DESIGNING INSURANCE SALES CHANNELS FOR MAXIMUM IMPACT
Financial services
DESIGNING INSURANCE SALES CHANNELS FOR MAXIMUM IMPACT
Fierce competition for clients and the adoption of new technologies are pushing insurance companies to make bold efforts to improve their sales force and emphasize their most profitable channels. Developing a data-driven strategy to properly dimension sales channels will allow companies to maximize their resources and deploy efficiency initiatives. In this Viewpoint, we define an organized approach to sales dimensioning that can be used by insurance companies and other sectors.
Find out more
The future of digital bancassurance sales
Financial services
The future of digital bancassurance sales
José González, Borja de la Cuesta
Banks are evolving by leaps and bounds, using digital channels to facilitate interactions and meet the demands of their customer base. In this context, the bancassurance model — which has been an example of success in past decades — must adapt to changing customer requirements and seek ways to continue growing. In this Viewpoint, we explore some options bancassurance businesses can initiate to help them thrive and capture the digital sales opportunity.
Find out more

More About Borja
  • IEB
    Master of Financial Markets
  • Universidad de Valladolid
    PhD in Telecommunications
  • Zurich Santander Insurance America
    Head of Corporate Strategy, Mexico
  • Zurich Santander Insurance America
    Manager, Madrid
  • Everis
    Industry Project Leader
  • Altair Management Consultants
    Senior Consultant
  • Thales Alenia Space
    System Senior Engineer