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Leveraging Customer Value
At the invitation of Arthur D. Little, Inc., executives from a number of leading companies met earlier this year to discuss state–of–the–art advances in one key area of growth: leveraging customer value (LCV). LCV is the set of activities by which companies select, attract, and retain profitable customers, and thereby maximize value over time.
At the invitation of Arthur D. Little, Inc., executives from a number of leading companies met earlier this year to discuss state–of–the–art advances in one key area of growth: leveraging customer value (LCV). LCV is the set of activities by which companies select, attract, and retain profitable customers, and thereby maximize value over time.
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