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Ralf Baron

Partner

Germany

Ralf works with key players in the mobility ecosystem on strategy, innovation, transformation and performance improvement.

Areas of Focus

Education

Ludwig-Maximilians-Universität München
M.A. Political Science

Past Experience

United Nations, Centre for Science and Technology for Development (New York)
Scientific Officer
Institut für Organisationsforschung und Technologieanwendung (IOT)
Researcher and Management Consultant

Ralf is a Partner at Arthur D. Little based in Frankfurt.

Ralf has more than 25 years of experience in management consulting and has worked in the mobility sector for more than 20 years. He advises leading players in the mobility industry and ecosystem on strategic orientation and performance improvement, as well as organizational change and transformation.

As global Head of Arthur D. Little’s T&T practice, Ralf works on mobility issues around the world and addresses key transportation-related topics in various cultural contexts.

CEOs and management board members regularly seek Ralf’s advice as a challenger, change manager, and coach. Ralf is a passionate team worker with strong communications skills and a highly recognized talent to manage group meetings and workshops.

Ralf has served as chairman for leading industry conferences and is a sought-after speaker for conferences and meetings.

Ralf started his career at the United Nations Headquarters in New York, working on technology assessment and innovation.

A core value that Ralf pursues in his work and private life is “respect.”

Optimistic global CEOs focus on people and skills in an AI future
Optimistic global CEOs focus on people and skills in an AI future
Embracing the opportunities that artificial intelligence (AI) and talent together can unlock, CEOs are looking beyond the current instability, and increasingly confident about the future prospects for their organizations and the wider economy. Two-thirds are highly positive about the global outlook over the next three to five years, a major increase from 2023. Given that global tensions have worsened over the last 12 months, with conflict in the Middle East, disruptions to Red Sea supply chains, and the continuing war in Ukraine, this optimism is dramatic and heartening.
Find out more
Positive in an uncertain world: Confident CEOs reskill companies for AI-driven growth
Positive in an uncertain world: Confident CEOs reskill companies for AI-driven growth
Find out more
Rail 2040
Travel & transportation
Rail 2040
Find out more
Embracing uncertainty, driving growth
Embracing uncertainty, driving growth
A crisis is an opportunity riding a dangerous wind, according to a Chinese proverb – and the world is currently beset with crises. The global pandemic, climate change, and unprecedented geopolitical volatility have provided a wake-up call to all organizations, bringing a long-lasting era of worldwide economic growth to a close.
Find out more
TURNING TURMOIL TO ADVANTAGE: HOW CEOS ARE NAVIGATING CHANGE TO DRIVE GROWTH
Turning Turmoil to Advantage: How CEOs Are Navigating Change to Drive Growth
Find out more
Travel & transportation
Digital business models in freight
Michael Zintel, Ralf Baron
Find out more
Travel & transportation
Autonomous Mobility Journal Edition I I – August 2020
Ralf Baron, Joseph Salem, Antonio Semeraro
Find out more
Travel & transportation
Aviation year zero – New non-aero revenues
Ralf Baron, Michael Zintel
Retail shops, food & beverage outlets and car parks are perceived as integral parts of an airport. These so-called “non-aero revenues” have long been a reliable and profitable source of income for airports. However, in recent years, airports’ vital income source has been under attack. Now, due to the COVID-19 crisis, airport terminals around the world are deserted. Is COVID-19 the last bullet that will break airports’ fortress?
Find out more
The Company of Tomorrow
Shinichi Akayama, Ralf Baron, Rick Eagar, Dr. Raymond Khoury, Michael Kolk, Thomas Kuruvilla, Francesco Marsella, Greg Smith, Ben van der Schaaf
The COVID-19 crisis hit the world as this edition of Prism was in preparation. Needless to say, the outlook for business, at least in the short term, has changed radically in just a few weeks. Nevertheless, it’s becoming increasingly clear that one effect of the crisis has been acceleration of trends that were already there, such as virtualization of the workplace, further penetration of digital technologies (for example, AI and the IoT), and “asset-light” business models that make businesses more responsive and resilient to rapid shocks.
Find out more
Travel & transportation
Lost in transformation
Ralf Baron, Michael Zintel
Transformation has arrived in the transportation & logistics industry. However, we have only just witnessed the start of an extensive change process that will shake up the balance of power. Players unable to adapt to the new reality will face immense pressure, as entire business models are at stake.
Find out more
Travel & transportation
Autonomous Mobility Journal
Ralf Baron, Joseph Salem, Antonio Semeraro
Find out more
Converging on the Future
Ralf Baron, Rick Eagar, Michael Kolk, Thomas Kuruvilla, Greg Smith
Convergence seems to be everywhere in the business world these days. It covers a wide range of factors which can come together to change the status quo in an industry or value chain. Think of food and healthcare in functional foods, or telecoms and energy in smart grids. Digital technology has been a huge enabler of convergence.
Find out more

Ralf is a Partner at Arthur D. Little based in Frankfurt.

Ralf has more than 25 years of experience in management consulting and has worked in the mobility sector for more than 20 years. He advises leading players in the mobility industry and ecosystem on strategic orientation and performance improvement, as well as organizational change and transformation.

As global Head of Arthur D. Little’s T&T practice, Ralf works on mobility issues around the world and addresses key transportation-related topics in various cultural contexts.

CEOs and management board members regularly seek Ralf’s advice as a challenger, change manager, and coach. Ralf is a passionate team worker with strong communications skills and a highly recognized talent to manage group meetings and workshops.

Ralf has served as chairman for leading industry conferences and is a sought-after speaker for conferences and meetings.

Ralf started his career at the United Nations Headquarters in New York, working on technology assessment and innovation.

A core value that Ralf pursues in his work and private life is “respect.”

Optimistic global CEOs focus on people and skills in an AI future
Optimistic global CEOs focus on people and skills in an AI future
Embracing the opportunities that artificial intelligence (AI) and talent together can unlock, CEOs are looking beyond the current instability, and increasingly confident about the future prospects for their organizations and the wider economy. Two-thirds are highly positive about the global outlook over the next three to five years, a major increase from 2023. Given that global tensions have worsened over the last 12 months, with conflict in the Middle East, disruptions to Red Sea supply chains, and the continuing war in Ukraine, this optimism is dramatic and heartening.
Find out more
Positive in an uncertain world: Confident CEOs reskill companies for AI-driven growth
Positive in an uncertain world: Confident CEOs reskill companies for AI-driven growth
Find out more
Rail 2040
Travel & transportation
Rail 2040
Find out more
Embracing uncertainty, driving growth
Embracing uncertainty, driving growth
A crisis is an opportunity riding a dangerous wind, according to a Chinese proverb – and the world is currently beset with crises. The global pandemic, climate change, and unprecedented geopolitical volatility have provided a wake-up call to all organizations, bringing a long-lasting era of worldwide economic growth to a close.
Find out more
TURNING TURMOIL TO ADVANTAGE: HOW CEOS ARE NAVIGATING CHANGE TO DRIVE GROWTH
Turning Turmoil to Advantage: How CEOs Are Navigating Change to Drive Growth
Find out more
Travel & transportation
Digital business models in freight
Michael Zintel, Ralf Baron
Find out more
Travel & transportation
Autonomous Mobility Journal Edition I I – August 2020
Ralf Baron, Joseph Salem, Antonio Semeraro
Find out more
Travel & transportation
Aviation year zero – New non-aero revenues
Ralf Baron, Michael Zintel
Retail shops, food & beverage outlets and car parks are perceived as integral parts of an airport. These so-called “non-aero revenues” have long been a reliable and profitable source of income for airports. However, in recent years, airports’ vital income source has been under attack. Now, due to the COVID-19 crisis, airport terminals around the world are deserted. Is COVID-19 the last bullet that will break airports’ fortress?
Find out more
The Company of Tomorrow
Shinichi Akayama, Ralf Baron, Rick Eagar, Dr. Raymond Khoury, Michael Kolk, Thomas Kuruvilla, Francesco Marsella, Greg Smith, Ben van der Schaaf
The COVID-19 crisis hit the world as this edition of Prism was in preparation. Needless to say, the outlook for business, at least in the short term, has changed radically in just a few weeks. Nevertheless, it’s becoming increasingly clear that one effect of the crisis has been acceleration of trends that were already there, such as virtualization of the workplace, further penetration of digital technologies (for example, AI and the IoT), and “asset-light” business models that make businesses more responsive and resilient to rapid shocks.
Find out more
Travel & transportation
Lost in transformation
Ralf Baron, Michael Zintel
Transformation has arrived in the transportation & logistics industry. However, we have only just witnessed the start of an extensive change process that will shake up the balance of power. Players unable to adapt to the new reality will face immense pressure, as entire business models are at stake.
Find out more
Travel & transportation
Autonomous Mobility Journal
Ralf Baron, Joseph Salem, Antonio Semeraro
Find out more
Converging on the Future
Ralf Baron, Rick Eagar, Michael Kolk, Thomas Kuruvilla, Greg Smith
Convergence seems to be everywhere in the business world these days. It covers a wide range of factors which can come together to change the status quo in an industry or value chain. Think of food and healthcare in functional foods, or telecoms and energy in smart grids. Digital technology has been a huge enabler of convergence.
Find out more

More About Ralf
  • Ludwig-Maximilians-Universität München
    M.A. Political Science
  • United Nations, Centre for Science and Technology for Development (New York)
    Scientific Officer
  • Institut für Organisationsforschung und Technologieanwendung (IOT)
    Researcher and Management Consultant