Alexander Krug

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Partner

Head, Automotive Practice, Central Europe

With over 18 years of experience in automotive industry and management consulting, Alexander advises clients in growth strategies, technology roadmaps and transformation processes. He is an expert in mobility 4.0, digitalization and customer experience management.

Areas of Focus

Automotive

Education

University of Augsburg

Diploma Kaufmann

University of Valladolid

Business Administration

Past Experience

Ricardo Strategic Consulting

Principal

Arthur D. Little GmbH

Manager

Daimler AG

Sales & Marketing

Alexander is Partner at Arthur D. Little’s Munich office. Alexander has extensive experience in the Automotive Industry, specializing in Mobility 4.0 projects with focus on electric vehicles, charging solutions and energy services.

In e-Mobility he has successfully completed more than 50 projects in the area product strategy, digital business models, system solutions and energy services for OEMs, suppliers and energy utilities. Within all his focus areas he has advised his clients from strategy development to implementation.

Prior to joining Arthur D. Little, Alexander worked in the automotive industry for Daimler AG, and in the consulting business for Ricardo Strategic Consulting.

His professional experience comprises activities in Germany, Austria, France, the UK, the US, Japan and China.

Alexander holds a Diploma in business administration from the University of Augsburg (Germany) and the University of Valladolid (Spain). He is fluent in German, English and Spanish.

Automotive

Chinese electric vehicles: Drag or driver for global markets?

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ESG: Last call to take effective action

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Automotive, 電力とエネルギー・グリッド

Truck electrification — Profit booster or white elephant?

Significant opportunities are arising from the trucking industry’s transition to electric drivetrains. The majority of truck chargers will rely on direct current (DC) technology, representing a tremendous opportunity for DC charging manufacturers. By the end of this decade, truck charging in Europe is expected to create a bigger market opportunity than passenger car charging for DC technology. In this Viewpoint, we address existing and potential issues impacting electric truck charging.

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Energy, Utilities & Resources

Achieving resilience and sustainability for the EV battery supply chain

Bernd Schreiber, Dr. Philipp Seidel, Alexander Krug, Rodrigo P. Navarro, Dr. Kai-Oliver Zander, Shinichi Akayama

However, battery supply chains remain complex, global, and fragile, with many still evolving from scratch. Their resilience is impacted by a growing number of factors, from rising raw material costs to geopolitical disruption. Average battery pack prices have risen in 2022, the first increase since 2013. Environmental, social, and governance (ESG) concerns, greater regulation, and governments’ desire to localize battery production add to pressure on already-stretched global supply chains. All of these factors lead to potential bottlenecks that affect production.

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Waste, Water & Circularity

European battery recycling: An emerging cross-industry convergence

Rodrigo P. Navarro, Dr. Philipp Seidel, Michael Kolk, Alexander Krug

The rise of electric vehicles (EVs) and associated battery gigafactories is pushing forward the creation of a European closed-loop battery recycling value chain. Increased recycling demand, intensified EU regulations, and a strong desire to localize supply chains and safeguard critical raw materials is driving multiple opportunities. In this context, as we explore in this Viewpoint, new ecosystems are emerging, and players interested in scaling need to act quickly to take advantage of the current environment.

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Energy, Utilities & Resources, Waste, Water & Circularity

Disruption is now

Michael Kruse, Florence Carlot, Kurt Baes, Irene Macchiarelli, Daniel Monzon, Trung Ghi, Rodolfo Guzman, Carlo Stella, Chiara Loreti, Martijn Eikelenboom, Sally Menassa, Eddy Ghanem, Alexander Krug, Dr. Philipp Seidel, Dr. Michael Opitz

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Automotive

Electric vehicle charging in the UK and Europe

Alexander Krug, Richard J. Parkin

Which business models will win in this growing multibillion-pound market?

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Energy, Utilities & Resources

Distributed flexibility: The next pool of value

Kurt Baes, Alexander Krug, Florence Carlot

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Automotive

The evolution of public EV charging

Alexander Krug

The European public EV charging market is heading for disruption. Although the market is still at an embryonic stage, EV charging is already about to become a commodity and players need to innovate in several directions to stay in business. Some are still hesitating, while others are already investing in collaborations or acquisitions to secure their future market positions. The European market is characterized by high fragmentation and intense competition for market shares and direct customer access. What are the implications for the market in these fast-changing times?

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Demystifying the charging challenge

Alexander Krug

The combination of a growing need for electric vehicle charging and an energy industry increasingly reliant on renewable generation has led to many prophesizing power cuts and blackouts as current infrastructure struggles to cope. However, this charging challenge will instead open up new opportunities for the energy and automotive industries as the two converge. We explore how this will transform both sectors.

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Automotive

Effective electric vehicle launch in Europe – Thinking beyond big markets

Dr. Andreas Schlosser, Dr. Philipp Seidel, Alexander Krug

From 2017 to 2018, electric vehicle sales in EU/EFTA countries grew significantly, by almost 40 percent (Battery Electric Vehicle (BEVs) at almost 50 percent). The EV share of sales was, however, only at 2.3 percent – more than half of which were BEVs. Markets in the region developed very differently, with approximately 25 percent of all BEV sales driven by Norway. Nonetheless, to meet ambitious emission reduction targets and emerging customer demand, and to benefit from growing government support, car manufacturers are starting to launch EVs in smaller European markets as well.

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Automotive

Autonomous machines in the fast lane?

Alexander Krug, Dr. Philipp Seidel

Imagine a field with a fleet of unmanned harvesters or a quarry in which driverless trucks transport rocks. Is this a sciencefiction scene? It actually is not: off-highway (OH) vehicles, primarily or exclusively used on private property, are autonomous pioneers in many ways. All major OEMs develop autonomous machines, and globally, hundreds of vehicles already run driverless in mines, warehouses and, surprisingly, golf courses.

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Prior to joining Arthur D. Little, Alexander worked in the automotive industry for Daimler AG, and in the consulting business for Ricardo Strategic Consulting.

His professional experience comprises activities in Germany, Austria, France, the UK, the US, Japan and China.

Alexander holds a Diploma in business administration from the University of Augsburg (Germany) and the University of Valladolid (Spain). He is fluent in German, English and Spanish.