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1 min read • Technology & innovation management
The Creativity Era – a new paradigm for business
![](/sites/default/files/styles/insights_thumbnail_field_m/public/prism/eprism_creativity.jpg,qitok=2peUNxGO.pagespeed.ce.hKmTvJasGB.jpg)
The new economic environment combines hypercompetition, faster product lifecycles and more empowered consumers to change the rules of the game for companies wanting to succeed. To meet these challenges a new paradigm for business is emerging – the age where creativity wins. In this article the authors explore the success factors needed to thrive in the new Creativity Era.
![](/sites/default/files/prism/eprism_creativity.jpg)
![](/sites/default/files/styles/insights_thumbnail_field_m/public/prism/eprism_creativity.jpg,qitok=2peUNxGO.pagespeed.ce.hKmTvJasGB.jpg)
The new economic environment combines hypercompetition, faster product lifecycles and more empowered consumers to change the rules of the game for companies wanting to succeed. To meet these challenges a new paradigm for business is emerging – the age where creativity wins. In this article the authors explore the success factors needed to thrive in the new Creativity Era.