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1 min read
Aligning Development Resources with Product Development Priorities for Continuous Improvement
This article tells the true story of a company that was losing market share because its marketing, R&D, and manufacturing units were operating on three separate paths. The company redesigned its entire product development process, aligning business priorities with technological capabilities and creating teams on which all functions of the company worked together. As a result, the company was able to respond to the market much faster and more effectively than ever before.
1 min read
Aligning Development Resources with Product Development Priorities for Continuous Improvement
This article tells the true story of a company that was losing market share because its marketing, R&D, and manufacturing units were operating on three separate paths. The company redesigned its entire product development process, aligning business priorities with technological capabilities and creating teams on which all functions of the company worked together. As a result, the company was able to respond to the market much faster and more effectively than ever before.
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